Automakers continue to assess the full effects of President Trump’s tariffs on new vehicles and their components. While some manufacturers have responded by offering discounts, others have halted imports entirely. Meanwhile, many are exploring changes to their production strategies to minimize the additional expenses and prevent these costs from being passed on to customers.
Subaru has become the latest automaker to raise prices due to the tariffs, with increases reaching up to $2,055 depending on the model. Interestingly, the biggest hike isn’t on the company’s Japanese-built cars like the WRX, but rather on the Ascent, which is manufactured in Indiana.
The price increases are set to take effect starting in June
Subaru told CarScoops in a statement, “The changes were made to offset increased costs while maintaining a solid value proposition for the customer. Our pricing is not determined by the country where our products are made.”
While the Japanese automaker didn’t directly attribute the price hikes to tariffs, it referenced “current market conditions” as the reason. However, tariffs remain the most significant factor shaping those conditions.
Price increases were also outlined on the website of a Massachusetts dealership, Planet Subaru. Although the page has since been removed, it indicated that prices would rise in June, with further increases anticipated before the end of the year.
Subaru’s consumer website has yet to reflect the price increases. It currently shows a message stating, “MSRPs currently listed on this site are being adjusted and may not apply to all vehicles in retailer inventory. This site will be updated shortly to reflect new pricing.”
According to the report, prices for the Ascent are set to rise between $1,085 and $2,055. The Crosstrek and Impreza will see increases of $750 each. The Forester’s price will go up by $1,075 to $1,600, the Legacy by $1,600, and the Outback by $1,715 to $1,810. Both the WRX and BRZ will experience a $2,000 increase. The Solterra, however, will not be affected by any price hike.
May 2025 Subaru Price Increases |
|
|---|---|
| Ascent | $1,085-$2,055 |
| Crosstrek | $750 |
| Impreza | $750 |
| Forester | $1,075-$1,600 |
| Legacy | $1,600 |
| Outback | $1,715-$1,810 |
| WRX | $2,000 |
| BRZ | $2,000 |
| Ascent | $0 |
Subaru is considering shifting its production strategies in response to these changes
Subaru currently manufactures the Outback, Ascent, Crosstrek, and the new Forester at its Indiana plant, producing about half of the Subaru vehicles sold in the U.S. According to NHTSA documents, the Ascent is Subaru’s most American-made model, with 50 percent of its value sourced domestically. However, engines and transmissions for all Subaru models are still imported from Japan.
