Ram May Be Developing a More Budget-Friendly Luxury Truck
"Or perhaps something a little more intriguing?"
One of Stellantis’ core American brands—Chrysler, Jeep, Dodge, or Ram—may be planning a new vehicle, trim, or special edition. HARJA recently uncovered a trademark filed by FCA US LLC with the United States Patent and Trademark Office on August 14, 2025. The trademark is for the name “Copperline”, which applies to “land vehicles, namely, passenger automobiles.”
The big question: which vehicle will carry the Copperline name? While Stellantis hasn’t provided details, we have a few ideas.
Stellantis has been busy filing numerous trademarks this year, including Outlaw and Outlaw Charger, an image depicting a midsize Ram truck, and anti-stall technology designed to keep a hybrid vehicle moving. While no Stellantis brand has used the exact name Copperline before, there have been hints involving copper that could offer clues about how this trademark might be used. At this point, we have two main theories:
A New Ram Trim Level
The most likely—but arguably least exciting—possibility is that Copperline could become a new trim for the 2026 Ram 1500. Currently, Ram top-tier trim is called Tungsten, named after the lustrous metal with the highest melting point on the periodic table. A copper-themed name could follow this pattern, offering truck buyers a luxurious trim that’s slightly more accessible or featuring unique colors and interior materials. This wouldn’t be Ram first copper-inspired model, as the company previously introduced the Copper Sport special edition back in 2017.
The Copper Sport made its debut at the Chicago Auto Show in a striking exclusive color called Copper Pearl, featuring a body-color grille, black decals, and chrome wheels (22-inch for RWD or 20-inch for 4WD). Inside, it boasted a matching interior with copper trim accents and mesh seat inserts. Currently, the Tungsten trim is only offered with the High-Output Hurricane inline-six engine, so the Copperline could potentially pair with the newly reintroduced Hemi V8, giving buyers a more performance-oriented option.
Something for SEMA?
If Copperline doesn’t end up on a production Ram model, Stellantis could still put the name to good use in other ways. The company typically has a strong presence at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada, through its Mopar and Direct Connection programs. It’s easy to imagine the Copperline name being applied to a restomod build, an overlanding truck concept, or even a special edition based on the new Dodge Charger Daytona.
A Dodge Charger connection is another possibility. Dodge has previously showcased striking Chargers—both modern and classic—in rich shades of orange and copper, making it easy to imagine a Copperline appearance package for the Charger. And let’s not forget Jeep, which recently relaunched its Cherokee SUV; perhaps Copperline could become a new trim that adds some flair to the lineup. As for Chrysler, that seems far less likely—after all, Pacifica Copperline doesn’t exactly have the same ring to it.
Finally—and perhaps least likely—we’d love to see Dodge revive the iconic Copperhead concept from 1997. Originally priced at $30,000, less than half the cost of the Viper at the time, it never made it into production. However, since this new trademark is Copperline and not Copperhead, it seems unlikely that Stellantis is planning a sports car of any kind, let alone a Viper-like convertible.
