Morgan Plus Four Set to Make a Bold Entrance in the U.S.

In exciting news for both classic British sports car enthusiasts and, oddly enough, termites, the Morgan Plus Four has returned to the U.S. for the first time in two decades. Making its official debut at Monterey Car Week, the Plus Four combines a delightfully retro aesthetic with surprisingly modern engineering—and is now available at select U.S. dealerships. However, its availability will be extremely limited—not due to demand, but because it relies on a unique piece of U.S. regulation to be sold here.

Pre-War Craftsmanship Meets 2020s Engineering

The Morgan Plus Four still employs an ash frame beneath its aluminum body panels—a nod to traditional coachbuilding. But don’t worry: the chassis itself isn’t at risk of dry rot. The ash framework supports the panels, while the car’s true structural platform is a fully modern, bonded aluminum design—engineered entirely in this decade.

Bringing the Morgan Plus Four to the U.S. hasn’t been easy. According to the company, work on the American version began more than five years ago, culminating in its official homologation. To make sales possible, Morgan is taking advantage of a provision in the FAST Act, which allows vehicles that closely resemble models sold more than 25 years ago to enter the market. Essentially, the Plus Four is a modernized version of itself, permitting Morgan to import up to 325 units annually.

The first U.S.-spec Morgan models (excluding the Super 3, which is classified as a motorcycle in most states) will also introduce something entirely new to American buyers: an audio system from the high-end German audio company Sennheiser. While Sennheiser is famous for its headphones and professional sound equipment, it is a newcomer to the automotive world, making the Plus Four the first car in the U.S. to feature its sound system.

Highly Customizable, Starting at $85K

Morgan’s U.S. comeback begins at $84,995, not including duties, sales tax, and shipping. The standard Plus Four is powered by a 255-horsepower, 2.0-liter BMW four-cylinder. At just 2,233 pounds, the car is remarkably light by modern standards. Combined with an eight-speed automatic, it can sprint from 0 to 62 mph in 4.8 seconds. And while fuel economy may not be a top concern for a bespoke, hand-built sports car with 1940s-inspired styling, the Plus Four still manages an impressive 47 mpg on the highway.

Buyers can choose from dozens of exterior paint colors for their Morgan Plus Four, along with nine different wheel designs. The interior options are even more extensive, featuring two-tone, pebble-grain, and soft-grain leather, multiple carpet selections, and a variety of stitching and pleating styles. Beyond custom graphics and roof fabric choices, owners can also purchase a photographic record of their car’s build—for a surprisingly reasonable $580.

There’s truly nothing else like the Morgan Plus Four—or at least nothing that’s been crafted in this way since the 1950s. Hopefully, its success in the U.S. will convince Morgan to also bring over the hotter Supersport variant, which features a hardtop, a more aerodynamic rear end, and a 3.0-liter BMW inline-six producing 335 horsepower.