The Chrysler Pacifica has largely retained its original design since its 2017 debut and remains a mainstay in the lineup, partly due to its enduring popularity and the fact that it’s essentially Chrysler’s flagship model. Over the years, the automaker has experimented with special editions and new trims, including a 100th Anniversary Edition earlier this year based on the Select trim. Now, Chrysler is taking things further with the Pacifica Grizzly Peak concept, a bold reimagining that gives the minivan a more adventurous edge.
Built on the Limited Trim
The Grizzly Peak concept is based on the Pacifica Limited all-wheel-drive, which currently starts just above $53,000 for the gas-only version. It’s important to note that this is purely a concept at this stage. Since the Limited trim isn’t available for the plug-in hybrid Pacifica, the Grizzly Peak relies entirely on the conventional gas engine. The standard Pacifica Limited comes equipped with a 3.6-liter Pentastar V6 producing 287 horsepower and 262 lb-ft of torque, paired with a nine-speed automatic transmission.
The Limited trim already includes a host of premium features, such as 20-inch wheels, a blacked-out upper grille and surround, a panoramic sunroof, insulated glass, a heated steering wheel, a wireless phone charging pad, and tri-zone automatic climate control. Inside, it sports an all-black interior with front bucket seats and the “integrated Ultra console,” which seamlessly connects to the dashboard with a pass-through underneath. Based on Chrysler’s photos, the Grizzly Peak concept seems to carry over many of these same amenities.
Going Grizzly
The Pacifica Grizzly Peak concept takes the standard Limited trim further with a 2.75-inch front and 2.5-inch rear suspension lift, paired with 31-inch BFGoodrich KO2 all-terrain tires mounted on new 18-inch wheels designed for off-road use. Up front, the van features Baja Designs LP4 LED fog lamp pods, while the roof is equipped with auxiliary TYRI LED lights for added visibility during rugged adventures.
On the Grizzly Peak concept, the standard Limited roof rack has been replaced with a Rhino-Rack Pioneer Platform storage system, complemented by a retractable ARB awning mounted along the side. The exterior sports a striking Arktos matte-finish paint, highlighted with dark aluminum “Foreshadow” accents. Additional upgrades include new Mopar splash guards and a protective paint wrap applied to the lower body panels for added durability.
Living Large in the Grizzly Peak
Inside the Grizzly Peak concept, the Pacifica debuts a new Cement Gray interior accented with Liquid Titanium trim on the bezels, paired with light Katzkin leather seats. Bright orange highlights appear on the seat belts and contrast stitching, adding a sporty touch. The new steering wheel features a dimpled texture and includes paddle shifters. In a significant departure from the typical minivan layout, the third-row seats are removed to make way for a custom cargo floor panel, complete with additional tie-down points behind the second row. As a result, this concept is configured strictly as a four-seater.
“We’ve been following van life for years, and we know adventurers really value the versatility the Pacifica delivers. Our Chrysler design studio nailed the brief and really dove in.”
-Chris Feuell, Chrysler CEO
The revamped cargo area is designed to better accommodate sleepers when parked for camping, with promotional images showing two sleeping bags fitting comfortably once the second-row seats are folded. Chrysler also added a 115-volt, 450-watt power outlet in the rear for added convenience. Rounding out the concept are several Mopar accessories, including a first-aid kit, stackable storage totes, all-weather floor mats, and a unique space-saver spare tire setup.
Judging by the images, the Grizzly Peak concept is thoughtfully designed and could potentially transition into a full production model if Chrysler sees enough demand. With automakers increasingly diving into the soft-roader segment—think the Nissan Rogue Rock Creek, Subaru Forester Wilderness, and Chevrolet Equinox Activ—the Pacifica Grizzly Peak could be a natural fit for adventurous families.
Chrysler will likely be watching closely at this year’s Overland Expo Mountain West, happening this weekend in Loveland, Colorado. The annual event caters to the adventure lifestyle community and will serve as the stage for the Pacifica Grizzly Peak concept’s debut. Should the concept make it to production, pricing would likely fall in the $50,000 to $60,000 range, given that it’s based on the $50,000 Pacifica Limited trim.
