Sales of Tesla’s original mass-market vehicles—the Tesla Model S and Model X—have been steadily declining for more than a year. However, because the company doesn’t break out individual sales figures for these models, it’s difficult to determine just how steep the drop has been.
We have clearer insight now, as Tesla has removed both models from its European lineup. This move appears connected to the recent mild refresh of the vehicles, implying that sales in Europe have declined so significantly that updating them for that market is no longer viable.
Two Models Vanish from Tesla’s Online European Configurator
Without any formal announcement, Tesla quietly removed the Tesla Model S and Model X from its new car configurator on its European website. While some inventory remains available, once those units sell out, they won’t be restocked in Europe. However, both models will still be offered in the US and Canadian markets.
In Tesla’s second-quarter delivery report, the company revealed it delivered only 10,394 units classified as “other models,” a category that combines the Tesla Model S, Model X, and Cybertruck. For comparison, the first quarter saw 12,881 deliveries in this group. Back in Q2 2023, before the Cybertruck launched, the Model S and Model X alone sold 19,225 units. This means that even with the Cybertruck added, Tesla is moving roughly half as many vehicles in this segment as it did a year ago.
Data from Cox Automotive suggests that approximately half of the 10,394 deliveries were Cybertrucks, leaving roughly 5,000 Tesla Model S and Model X vehicles sold over the three-month period. Given such low sales figures, it’s understandable why Tesla decided to pull these models from the European market.
The Tesla Model S and Model X are Tesla’s longest-standing models. The Model S debuted in June 2012 and has received only minor updates since, with the most notable being the introduction of the 1,020-horsepower Plaid version in 2021. The Model X launched in 2015 and, like the S, has seen just modest changes over the years.
This year, Tesla made a few updates to the Model S and Model X, including new trim options for the Plaid versions and a fresh blue paint color. Additionally, the company enhanced the active noise cancellation system and revised the suspension bushings to boost ride comfort.
Will Tesla Introduce Successors?
The big question now is whether Tesla plans to replace these aging models. The company’s most recent launch was the Cybertruck, which has been available since late 2023. By industry standards, the Tesla Model S and Model X are quite old, and there’s no indication yet of a second-generation release. Similarly, the Model 3, which began production in 2017, only received a minor refresh in 2023, making it another long-standing model in Tesla’s lineup.
Meanwhile, CEO Elon Musk appears to have his attention divided. His involvement with X (formerly Twitter), SpaceX, xAI, DOGE, and attempts to launch a political party have all consumed significant time. Tesla is currently testing Robotaxis in Austin, Texas, preparing for the upcoming Cybercab launch. However, production for this model isn’t expected to begin until later in 2025, and it’s designed for ride-hailing services rather than traditional ownership like Tesla’s other vehicles.
Typically, Musk leverages his vast online presence to openly share details about upcoming Tesla models. This time, however, he’s been notably quiet. The only suggestion so far is that the rumored $25,000 Tesla won’t be a brand-new vehicle but rather a simplified version of the existing Model Y.
