Cupra

Cupra, pronounced “coo‑prah,” is the performance-oriented brand spun off from SEAT—a Volkswagen Group company. It began in 1996 as SEAT’s motorsport division (SEAT Sport) and evolved into a standalone marque in 2018. Headquartered in Catalonia (Spain), Cupra is now globally ambitious, selling across Europe, the Middle East, Africa, Latin America, Asia-Pacific, and more .

The name “Cupra” blends Cup Racing, symbolizing its racing DNA, emotional design, and spirited performance ethos…