Zoox Robotaxis Cruise the Strip, Now Open to Riders
After several months of limited test deployments, Zoox has officially launched its services to the public.
Zoox, Amazon’s autonomous vehicle division, reached a significant milestone this week by launching its robotaxi service to the general public in Las Vegas, providing complimentary rides along the Strip.
The specially designed vehicles are electric and feature a symmetrical layout with facing bench seats, allowing passengers to sit across from one another. For now, pick-ups and drop-offs are restricted to a few select locations, including Resorts World Las Vegas, AREA15, Topgolf, New York-New York, and Luxor.
Zoox is currently providing rides free of charge as it navigates regulatory approvals. Once these approvals are in place, the company plans to start charging fares comparable to traditional taxis or ride-hailing services.
Beyond gaining real-world experience, Zoox is using this rollout to gather rider feedback, fine-tune its user interface, improve pick-up and drop-off logistics, and foster public confidence in fully autonomous transportation.
This marks the first occasion Zoox has made its service available to everyday riders, rather than just test participants or pilots. The company’s use of purpose-built robotaxi vehicles—designed from the ground up rather than adapted from existing cars—sets it apart. Zoox intends to expand next to cities such as San Francisco, Austin, and Miami.
However, the service comes with limitations: the operational area is geo-fenced, pick-up and drop-off points are fixed, rides are relatively short—around three miles—and not every location along the Strip is accessible.
Zoox still trails behind competitors in the autonomous vehicle space, particularly Waymo, which has already deployed its robotaxi service across multiple U.S. cities—San Francisco, Phoenix, Los Angeles, Austin, and more—offering paid, on-demand rides around the clock with broad geographic coverage.
That said, Zoox is expanding rapidly, deploying roughly 50 robotaxis across Las Vegas and San Francisco in its initial phase, with plans to increase both its fleet and service coverage.
