To make a special-edition car truly stand out, automakers pull out all the stops—limiting production, adding unique graphics, including exclusive features, and sometimes offering extraordinary experiences. Many brands let owners learn to push their cars to the limit, whether on-track or off-road. For Rimac and its clientele, however, these perks are just the baseline. With the Rimac Nevera R Founder’s Edition, the company is taking exclusivity a step further, granting customers access to experiences typically reserved for employees.
Unmatched Perks That Go Beyond the Car
Normally, the focus would be on a rare sports car’s specs and features—but with the Founder’s Edition, the perks are what truly set it apart. Buyers essentially receive an all-access pass to Rimac, and in some cases, that’s meant quite literally. They’ll be given cards granting entry to the Bugatti Rimac headquarters, offering a level of access few outside the company have ever experienced.
Rimac founder Mate Rimac is taking the exclusivity even further by inviting Founder’s Edition owners into conversations about the company’s strategy and upcoming developments. Buyers will gain early insights into future projects and even have the chance to influence the company’s direction. For any car enthusiast, there’s a thrill in seeing behind the curtain and helping shape the future of their favorite brand. On top of that, owners will be invited to attend performance showcases and witness record-breaking runs firsthand.
Admittedly, it might feel unusual to spend a staggering (and undisclosed) sum just to get a glimpse behind the scenes at a car company. But the Founder’s Edition comes with plenty of traditional perks as well. Owners will receive hands-on training from Rimac’s test drivers to master every aspect of their cars. Mate Rimac himself will assist in personally configuring each vehicle, and he’ll even oversee the delivery once the cars are complete.
A Truly Unique Car
Of course, Rimac Nevera R Founder’s Edition buyers aren’t just investing in exclusive access—they’re also getting a one-of-a-kind vehicle. Rimac is producing only 10 of these cars, making them exceptionally rare. What sets them apart from other Rimac Nevera R are the bespoke paint and interior options. Each car will feature a two-tone exterior with signature central stripes, while the interior will also be two-tone, allowing owners to choose their preferred colors and materials for a fully personalized experience.
The interior design further emphasizes exclusivity, with a two-tone layout split between driver and passenger sides—a personal touch inspired by Mate Rimac’s own car. Unique badging and embroidered details celebrate the model’s special status and commemorate milestone moments for the company, such as the launch of the Concept One. In a press release, Mate Rimac expressed that he was “humbled” by those who believed in his vision and wanted to create a vehicle that brings people closer to the company and the team behind its cars.
“I wanted to find a way to thank the visionary individuals who helped shape this path — and to invite ten of them to experience our world in a completely new way. Not only through a remarkable car, but through a deeper connection to what makes Rimac unlike anything else.”
-Mate Rimac
Beyond the exclusive perks and bespoke color schemes, the Founder’s Edition Nevera Rs share the same jaw-dropping performance as the standard models. With four electric motors producing a combined 2,107 horsepower, the car can sprint from 0 to 60 mph in just 1.66 seconds. Additional upgrades, including a lighter battery and enhanced aerodynamic elements, further boost handling and overall performance.
