Mercedes Bold New Design Language Makes BMW’s Grilles Look Subtle
"The German automaker is embracing a bold new design language—and its electric vehicles are set to stand out dramatically after dark."
There’s no overstating the importance of the next-generation Mercedes-Benz GLC. As one of the brand’s consistent best-sellers over the past decade, the GLC accounts for a significant share of Mercedes global sales. That’s why its upcoming debut this September carries major weight for the German automaker—it simply has to succeed.
But there’s another key reason why the upcoming electric GLC—officially named the GLC with EQ Technology, replacing the EQC—matters so much. It will be the first production model to debut Mercedes-Benz’s refreshed design language, a new interpretation of its long-standing ‘Sensual Purity’ philosophy. In its announcement, Mercedes-Benz offers a preview of the SUV’s front end, putting the spotlight on a bold new grille that’s set to define the brand’s identity in the electric age.
An “Illuminated Work of Art”
Mercedes-Benz describes its new grille as an “illuminated work of art,” and it’s not hard to see why. Framed in chrome and filled with a smoked-glass-style lattice, the grille makes a striking first impression. Integrated contour lighting adds to the drama, but what truly stands out is the animated lighting feature: 942 backlit LED dots form a pixelated graphic across the grille, surrounding the illuminated Mercedes-Benz star and its border. It’s a bold, high-tech statement meant to turn heads—even in the dark.
“Our new iconic grille isn’t just a fresh face for the GLC—it reimagines the identity of our brand. It blends timeless design cues with a forward-looking vision, making our vehicles instantly recognizable in the new electric era.”
– Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG
Fortunately, the illuminated grille is offered as an optional feature rather than standard equipment on the GLC with EQ Technology. While Mercedes-Benz refers to it as an “illuminated work of art,” the design isn’t just about flair. Interestingly, the grille pays homage to several of the brand’s most iconic models, drawing inspiration from the Mercedes-Benz 600 Pullman (W100, 1963–1981), the “Strich 8” (W114, 1968–1973), and the S-Class W108 (1965–1972) and W111 (1959–1968).
Built on the MB.EA Medium Architecture
Mercedes-Benz has revealed a few key details about the upcoming GLC with EQ Technology. Built on the new MB.EA Medium platform, the SUV promises a cabin centered on comfort, warmth, and effortless day-to-day usability. For those seeking a more high-tech experience, the optional MBUX Hyperscreen—first introduced in the S-Class and EQS—will be available. At the core of the vehicle’s digital experience is MB.OS, Mercedes AI-driven operating system that seamlessly connects and manages both hardware and software features.
The GLC with EQ Technology is built on the MB.EA Medium architecture, featuring an advanced 800-volt electrical system and silicon carbide inverters that enhance power efficiency. It supports fast DC charging at up to 320 kW, and includes an integrated brake system that combines the master cylinder, booster, and ESC for faster, more responsive braking.
The all-new electric GLC will make its world premiere on September 7, 2025, at the IAA Mobility Show in Munich. It will be unveiled alongside the all-new CLA and the stunning CLA Shooting Brake, with the latter making its public debut at the event.
