How Did Slate Build an Electric Truck That Only Costs $27,000?

Slate Auto, a Michigan-based electric vehicle startup backed by Jeff Bezos, has unveiled an ambitious plan to produce an all-electric pickup truck priced at just $27,000, or potentially under $20,000 after federal incentives. This pricing strategy aims to disrupt the EV market by offering an affordable alternative to the high-cost vehicles currently dominating the industry.

Strategic Cost-Cutting Measures

Slate’s approach to achieving this low price point involves a series of deliberate design and manufacturing decisions that prioritize simplicity and efficiency:

• Minimalist Design: The base model, known as the “Blank Slate,” features a no-frills design with manual controls, including crank windows and physical climate controls. The vehicle lacks a built-in infotainment system, relying instead on a smartphone mount for connectivity.
• Simplified Manufacturing: By using unpainted, molded-in-color polypropylene body panels, Slate eliminates the need for a costly paint shop. Additionally, the vehicle’s design reduces the number of parts and subassemblies, streamlining the assembly process.
• Modular Architecture: The truck’s design allows for future upgrades and customization. Owners can transform the two-seat pickup into a five-seat SUV using accessory kits, catering to evolving needs without the expense of purchasing a new vehicle.

Technical Specifications

The Slate Truck is engineered to provide practical performance for everyday use:

• Powertrain: Equipped with a 201-horsepower rear-wheel-drive system, the truck offers a 0–60 mph acceleration time of approximately 8 seconds.
• Battery Options: Two battery configurations are available: a 52.7 kWh battery providing an estimated 150-mile range, and an 84.3 kWh battery offering up to 240 miles of range.
• Charging: The vehicle supports fast charging capabilities, achieving 80% charge in under 30 minutes, and uses the Tesla-compatible NACS charging port.
• Payload and Towing: The truck boasts a payload capacity of 1,433 pounds and a towing capacity of 1,000 pounds, making it suitable for light-duty work and recreational activities.

Production and Market Strategy

Slate Auto plans to manufacture the Slate Truck at a repurposed printing facility in Warsaw, Indiana, with production expected to commence in late 2026. The company aims to create approximately 2,000 jobs at the site, contributing to local economic development. By utilizing a direct-to-consumer sales model, Slate intends to keep costs low and maintain control over the customer experience.

The Slate Truck’s affordability and customization options position it as a compelling choice for a wide range of consumers, from urban dwellers seeking an economical EV to small business owners needing a reliable work vehicle. With its innovative approach, Slate Auto is poised to make a significant impact on the electric vehicle market.