Midway through the 2025 model year, Ford is making a dramatic $10,000 price adjustment to its high-performance Bronco Raptor — and surprisingly, it’s a cut, not a hike. That’s right: the dune-dominating Bronco Raptor just became significantly more affordable. However, while this flagship trim sees a major reduction, most other Bronco variants are headed in the opposite direction with price increases that could make them less appealing in comparison. Ironically, the more “special” editions — once sought-after — may now sit unsold on dealer lots unless steep discounts follow. Ford’s shifting pricing strategy could reshape the entire Bronco value landscape.
The updated pricing recently surfaced on Ford’s official website, though Bronco Nation — a dedicated enthusiast community — was first to spot the changes before they went live. Known for meticulously tracking Bronco prices since the model’s launch, the site notes that some of these new adjustments are unusual and raise questions about Ford’s pricing strategy.
Most Bronco Models See Price Increases — But the Raptor Drops Sharply
Ford’s mid-year pricing adjustments follow a familiar pattern. The company refers to the first half of the model year as “Job 1,” and the second half, starting in spring, as “Job 2.” It’s during this Job 2 update that Ford typically tweaks pricing, features, and availability across its lineup. This year, while most Bronco models are getting price increases as part of the Job 2 rollout, the Bronco Raptor bucks the trend with a significant price drop.
If you’re eyeing a four-door Ford Bronco Badlands, there’s good news: its price just dropped by $1,000, bringing the starting cost to $50,385. That now matches the price of the two-door Badlands, which actually went up by $290. Getting two extra doors for essentially no additional cost makes the four-door Badlands a standout bargain.
The headline grabber is the Bronco Raptor’s whopping $10,040 price cut. This beast, powered by a 3.0-liter twin-turbo V6 and equipped with massive 37-inch tires, now starts at $79,995. Despite the steep discount, it’s still not the cheapest Raptor in Ford’s lineup — that title belongs to the Ranger Raptor at around $56,000. Surprisingly, the Bronco Raptor remains slightly more expensive than the F-150 Raptor, which starts about $990 less.
No Clear Explanation for the Sudden Price Shift
So, what’s behind this dramatic price change? The answer isn’t obvious. When the Bronco Raptor debuted in 2022, it carried a starting price of $69,995, including freight. The price then climbed sharply to $86,580 for the 2023 model year before dipping to $80,580 later that same year. The 2024 model launched with an even higher MSRP of $90,035 — all before factoring in the all-too-common dealer markups. As a result, securing a fair deal on a Bronco Raptor has consistently been a challenge for buyers.
2025 Ford Bronco Price Changes |
|||
|---|---|---|---|
| Trim Level | 2025 Ford Bronco Job 2 | 2025 Ford Bronco Job 1 | Difference |
| Two Door | |||
| Base | $38,995 | $37,995 | +$1,000 |
| Badlands | $50,385 | $50,095 | +$290 |
| Stroppe Edition | $75,635 | $75,635 | $0 |
| Four Door | |||
| Base | $38,995 | $37,995 | +$1,000 |
| Big Bend | $41,220 | $40,370 | +$850 |
| Heritage Edition | $49,475 | $49,475 | $0 |
| Outer Banks | $47,940 | $47,940 | $0 |
| Badlands | $50,385 | $51,385 | -$1,000 |
| Raptor | $79,995 | $90,035 | -$10,040 |
| Destination and Delivery | $1,995 | $1,895 | +$100 |
Prices exclude destination charges.
The surprise, however, is that the Stroppe Edition Bronco remains unchanged at $75,635. This special edition pays tribute to Ford Bronco racing legend Bill Stroppe with its striking paint and unique upgrades. It features enhanced suspension, including the HOSS 3.0 system equipped with Fox internal bypass shocks. The Stroppe Edition is also the only way to get a two-door Bronco with the 2.7-liter V6 engine — but now, with the Bronco Raptor’s significant price drop, it offers comparable features for a very similar cost.
Other price adjustments include the base Bronco, which rises by $1,000 to $38,995 for both two- and four-door models. The Badlands trim increases by $290 to $50,835, while the Big Bend sees a jump of $850, bringing its starting price to $41,220. Additionally, Ford has increased the destination charge by $100, now adding $1,995 to the final price.
New window stickers reflecting these changes are expected to appear soon. If you’ve had your eye on a Bronco Raptor, today might be the perfect time to visit your dealer—before word spreads and the deals disappear.
