In 2023, Alpine outlined a roadmap aiming to bring the brand to the U.S. by 2027. However, that plan was disrupted by tariffs introduced during the Trump administration. Despite this setback, the French performance carmaker hasn’t ruled out the American market. Alpine CEO Philippe Krief says the brand could still make its U.S. debut, potentially offering both a new A110 electric vehicle and a sizable performance SUV.
In an interview with U.K. publication Auto Express, Alpine CEO Philippe Krief emphasized that the brand “[needs] to go to the U.S. with the A110 because it is the heart of Alpine.” While the electric sports car could serve as the centerpiece for American buyers, Krief cautions that offering only the A110 “won’t be enough” to satisfy dealers. To attract a broader audience, the brand needs a higher-volume model, and Krief believes a larger performance SUV could fill that role.
Currently, Alpine largest model is the A390 electric crossover. It’s a compact SUV, smaller in every dimension than the electric Porsche Macan, and may be considered too small for the U.S. market, where buyers favor larger crossovers. A bigger model—closer in size to the Porsche Cayenne EV—would better complement the A110 in an American showroom.
Krief notes that Alpine has explored the idea of a larger SUV but stresses that the brand “[does not] want to make the mistake of going to the U.S. with a big car that is outside the DNA of the brand.” While an SUV or similar model could eventually be unveiled alongside plans to enter the American market, for now, both a second Alpine product and the brand’s U.S. debut remain purely speculative.
